Playing Well With Others: How to Leverage the Power of Group Promotions

We all want to grow our audience to reach more readers, but many of us take the scattershot approach by signing up for group promotions without thinking through whether it’s the right promotion for us. This presentation will help you discern how to evaluate group promotions from groups like Booksweeps, Authors XP, Celebrate Lit and Just Reads, while also teaching you how to develop your own successful group promotions. Sarah will share her secrets to running your own group promotions, from blog tours to newsletter swaps to email giveaways—all designed to grow your email list.